Viani is an upcoming, independent Indian watch house — sketched by hand, assembled in small batches, built to be the kind of watch a child eventually inherits. "Sona" is their newest collection, a gold-cased line named for the Sanskrit word for gold. We shot the hero film: a slow, retro-toned scene-piece in a single warm interior, framed so the wrist — and the watch — stays the quiet protagonist. The film opens the campaign across their site, retail screens and the Sona launch reel on Instagram.

Kidilum is the latest restaurant from Hungry Trio — a Kerala-rooted, New York-built South Indian project two years in the making. Chef Vinu spent that time shaping it from earliest sketch to open kitchen: handcrafted tile work, textured clay walls, a striking coconut installation, a culinary-driven cocktail program. "Kidilum" is Malayalam slang for beyond awesome, and the food earns it. We curated their first big commercial — a 60-second piece that captures the heat of the open kitchen, the warmth of the room, and the dialogue between Kerala and NYC. It was the launch film for their Instagram and the social rollout that followed.

Lassi Lips is Kulfi Beauty's two-product launch: a staining lip oil and its companion liner, with a shade range built for tones the category routinely overlooks. We led creative on the rollout, delivering the hero spot across both SKUs, the supporting stills package, and an asset library the brand could continue to draw from in-house. The collection sold through twice in its first quarter.

Prés is a protein coffee built for people who actually train and actually drink coffee. The brief covered three new SKUs in a single campaign: Original, Mocha, and Vanilla. We produced the film across New York — tennis courts, waterfronts, and corner bodegas — with the cartons handled as honestly as the people. One hero spot, three product moments, social cutdowns sized for each channel.